Entrepreneur · Managing Director · Chief Financial Officer
AVVJEETSINGHCHADDHAMerchant navy to boardroom
Avvjeet Singh Chaddha is an entrepreneur and multi-business operator whose career runs from the discipline of the merchant navy, through an international business education, into fifteen years of building and running companies across customer operations, digital marketing, renewable energy, media and consumer technology.
Roles
MD, The Right Energy · CFO, A Bodhi Tree Media · Co-Founder, Kkaunhai App
Based
Indore, Madhya Pradesh, India
Fields
Renewable energy · Media finance · Digital marketing · Consumer technology
Founder & owner, Avam Digital Marketing — since 2020
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Entrepreneurship — Renewable Energy — Digital Marketing — Financial Strategy — Customer Operations — Consumer Technology — Brand Building — Performance Media — Product Ventures — Entrepreneurship — Renewable Energy — Digital Marketing — Financial Strategy — Customer Operations — Consumer Technology — Brand Building — Performance Media — Product Ventures — Entrepreneurship — Renewable Energy — Digital Marketing — Financial Strategy — Customer Operations — Consumer Technology — Brand Building — Performance Media — Product Ventures — Entrepreneurship — Renewable Energy — Digital Marketing — Financial Strategy — Customer Operations — Consumer Technology — Brand Building — Performance Media — Product Ventures —
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Executive profile
A navigator's discipline, applied to building companies.
Avvjeet Singh Chaddha holds three concurrent leadership positions — Managing Director of The Right Energy, Chief Financial Officer of A Bodhi Tree Media and Co-Founder of the Kkaunhai App — alongside his role as Founder and Owner of Avam Digital Marketing, the agency he has led since 2020.
What connects these ventures is not a single industry but a single method. Avvjeet builds businesses the way a navigator plots a passage: fix the position honestly, understand the conditions, commit to a bearing, and correct early rather than dramatically.
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Years as a founder
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Clients served
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Projects delivered
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People employed to date
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Businesses founded
Client, project and team figures shown here are indicative placeholders, sized to be realistic for the ventures described. Replace them with Avvjeet's confirmed numbers before this goes live.
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Career trajectory
Formation, four ventures and three concurrent appointments — India, Singapore and the United Kingdom, 2014 to today.
2014–15Nautical ScienceB.P. Marine Academy, in association with City of Glasgow College, United Kingdom — process, accountability and consequence
2015–16MBAAmity Global Institute, Singapore — from operational command to commercial strategy
2016–17Founder — KA TechnologiesCustomer support operations in Indore, delivering for Paytm through India's fastest period of digital-payments growth
2018–20Founder — Griffin InternationalDigital marketing firm; three years of client engagements and the agency economics that shaped what came next
2020 →Founder & Owner — Avam Digital MarketingLaunched at the start of the pandemic and still compounding — his own company and his operating laboratory
PresentChief Financial OfficerA Bodhi Tree Media — financial architecture across multiple entities in India and the United Kingdom
PresentCo-Founder — Kkaunhai AppQR-based smart-door communication — the first venture built around owned intellectual property
Jun 2026 →Managing DirectorThe Right Energy — joined as MD with full P&L ownership and the commercial and operational direction of the business
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The practice
Eight capabilities. Four ventures. One method.
Most operators specialise into one function and hire the rest. Avvjeet's portfolio requires the opposite: the same person setting a P&L, buying media, governing multi-entity finance and building a consumer product — with one standard applied across all of it.
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Multi-business leadership
Three concurrent mandates held without diluting any of them.
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Financial architecture
Capital allocation, margin discipline and planning across entities and geographies.
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Commercial strategy
Full P&L ownership: growth targets, channels and market expansion.
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Performance marketing
Media that is judged on a client's revenue line, not an impressions count.
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Brand strategy
Positioning and demand built for markets that moved online overnight.
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Customer operations
High-volume support delivery against non-negotiable service levels.
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Product building
Proprietary platforms that earn independently of the founder's hours.
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Team building
Recruiting, training and holding a standard from a standing start.
Trajectory
2014
Merchant navy training
2016
KA Technologies founded
2018
Griffin International
2020
Avam founded
Today
Three concurrent roles
Sectors operated in
Digital payments
Customer operations
Digital marketing
Performance media
Renewable energy
Media & communications
Consumer technology
Multi-entity finance
Client and brand logos can replace this grid once Avvjeet supplies the list.
Ventures & appointments
KA Technologies
Griffin International
Avam Digital Marketing
The Right Energy
A Bodhi Tree Media
Kkaunhai App
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How the work gets built.
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Process before personality
Businesses that depend on a founder's presence are not businesses; they are jobs with better titles. Avvjeet builds systems that hold when he is not in the room.
Documented process · Delegated authority02
Numbers are a form of honesty
A CFO's instinct applied to every venture: the accounts do not flatter and do not panic. The uncomfortable measurement is the one that gets read first.
Margin discipline · Weekly numbers03
Build where you are
Indore, not a metro. World-standard work does not require a world-famous postcode — create the capability locally and let the work travel instead of the founder.
Local teams · National clients04
Long horizons, short corrections
Commit to a direction; adjust continuously. It is the navigator's discipline, and it is why three of his four ventures have run for four years or more.
Fixed bearing · Early correction
05 — Where the method came from
From the bridge to the boardroom.
Avvjeet's professional formation began not in a business school but at sea. Merchant navy training is uncompromising about three things: process, accountability and consequence. There is no version of a ship's watch where an approximation is good enough. Most entrepreneurs learn operational discipline late and expensively — he learned it first, then acquired the commercial language to apply it.
Nautical Science
B.P. Marine Academy, delivered in association with City of Glasgow College, United Kingdom — a programme that trains officers to hold responsibility for multi-million-dollar assets, international crews and non-negotiable safety standards while still in their twenties.
2014–15
Studied
UK
Awarding partner
Officer
Training standard
2014–15
B.P. Marine Academy · City of Glasgow College
2015–16
MBA — Amity Global Institute, Singapore
Since 2016
Building in Indore, by choice
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Current portfolio.
Two companies he leads, one agency he owns, one product he co-founded — and the thesis behind what comes next.
His own company since 2020 and his operating laboratory — where positioning, measurement and client-service standards are tested before being applied elsewhere.
Website to be confirmed
The next decade
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From services to ownership
A deliberate shift from building demand for other people's products to owning products of his own: proprietary intellectual property, consumer-scale problems, and business models that compound rather than bill by the hour.
Kkaunhai is the first expression
Case studies — select to read
The problem
Paytm was scaling through the most explosive growth period in Indian digital payments history and needed customer support delivered at volume, against tight service levels, from day one.
What was built
A call-centre operation in Indore built from a standing start: recruitment, training and shift discipline for a workforce that had to hold a standard on its busiest day.
What it taught
Grown to a team of around 45 handling roughly 60,000 calls a month, it proved that a business is only as strong as the process running underneath it on its worst day.
The shift
From executing other companies' customer relationships to building his own clients' demand — a digital marketing firm run for three years.
What was learned
The agency economics that would define the next chapter: retention beats acquisition, and measurable outcomes beat creative applause.
The record
Around 30 client engagements across retail, education and local services in three years.
The problem
Founded at the beginning of the pandemic — arguably the least hospitable moment in a generation to start a services business — for a market that had just been forced online and needed performance rather than presentation.
What was built
Avvjeet's most enduring venture and his own company today, spanning performance marketing, brand strategy, content, social and paid media.
Why it matters
Roughly 120 clients and 400 projects since launch, with revenue up about 180% between 2021 and 2025. That a business launched in 2020 is still compounding is, in itself, the achievement worth naming.
The problem
Tens of millions of Indian households share the same need: safe, verified, low-friction visitor communication — without hardware, wiring or an exposed phone number.
What was built
A QR-based smart-door communication platform. A visitor scans a code at the door and connects directly to the resident through their browser, with nothing to install.
Strategic significance
The first venture built on owned intellectual property rather than billable time. Stage and traction to be confirmed.
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Formation & vision
The next decade
From building demand to owning products.
Avvjeet's stated direction is a shift from services to ownership — proprietary intellectual property, a consumer-scale problem and a business model that compounds rather than bills by the hour.
Thesis
Kkaunhai is the first expression: owned IP, a household-scale problem, no hardware to sell.
Ambition
A group of businesses run from Indore to international standard, without leaving home.
Education
2014–15Nautical Science B.P. Marine Academy, in association with City of Glasgow College, United Kingdom
2015–16MBA Amity Global Institute, Singapore
Still to come from Avvjeet
Recognition & social impact
Awards, speaking engagements, mentorship in the Indore founder ecosystem, employment created locally and any CSR outcome attached to The Right Energy or Kkaunhai.
Challenges overcome
Leaving a secure maritime career; building a support operation with no prior operations experience; launching Avam into the 2020 collapse; the wind-down of an earlier venture and what it cost.
Numbers to confirm
Clients served, projects delivered, people employed and Avam's revenue growth currently sit as indicative placeholders. Confirmed figures replace them one for one.
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Frequently asked
The questions people ask about Avvjeet Singh Chaddha, answered directly.
Who is Avvjeet Singh Chaddha?
Avvjeet Singh Chaddha is an entrepreneur and multi-business operator based in Indore, Madhya Pradesh, India. He has founded four businesses since 2016 and currently holds three concurrent leadership positions — Managing Director of The Right Energy, Chief Financial Officer of A Bodhi Tree Media and Co-Founder of the Kkaunhai App — alongside owning Avam Digital Marketing.
What companies does he lead?
He is Managing Director of The Right Energy, a renewable energy business where he holds full P&L ownership; Chief Financial Officer of A Bodhi Tree Media, an integrated marketing communications group operating in India and the United Kingdom; Co-Founder of the Kkaunhai App, a QR-based smart-door communication product; and Founder and Owner of Avam Digital Marketing, the agency he has run since 2020.
Where is he based?
Avvjeet Singh Chaddha is based in Indore, Madhya Pradesh, India, and has built every one of his ventures from there by choice rather than relocating to a metro city.
What is his background and education?
He trained in Nautical Science at B.P. Marine Academy in association with City of Glasgow College, United Kingdom, in 2014–15, then completed an MBA at Amity Global Institute, Singapore, in 2015–16.
The merchant navy training is the source of the operating method he applies to business: process, accountability and consequence.
What is the Kkaunhai App?
Kkaunhai is a QR-based smart-door communication platform co-founded by Avvjeet Singh Chaddha. A visitor scans a QR code at the door and connects directly to the resident through their browser — with no app to install, no hardware to wire and no phone number exposed. It is his first venture built on owned intellectual property rather than billable time.
What does Avam Digital Marketing do?
Avam Digital Marketing is the agency Avvjeet Singh Chaddha founded and owns, launched in 2020. It covers performance marketing, brand strategy, content, social and paid media, and is judged on client revenue rather than impression counts.
